At Growth Channel, we put your strategy and marketing plan at the core of your campaigns. Through our integrated marketing intelligence platform, Growth Channel kicks off with competitor intelligence, industry benchmarks, identifying personas, channel strategy, and mapping the customer journey to set your omni-channel advertising campaigns to success from the very start.
Connected TV advertising offers unique benefits for targeting streaming audiences with personalized messages. In this blog, we cover the basics of CTV and the successful ways brands have implemented it into their digital growth strategy.
Customer journey mapping helps companies understand how a user would experience their product, from top of the funnel, down to the purchase experience, and post purchase delight. Download the template to start mapping your customer experience.
A demand-side platform (DSP) is a platform that allows advertisers and agencies to buy digital advertising inventory with the help of automation. Examples of ad inventory include banner ads on websites, mobile ads on apps and the mobile web, in-stream video, TV advertising, and ads in podcasts.
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