Connected TV advertising offers unique benefits for targeting streaming audiences with personalized messages. In this blog, we cover the basics of CTV and the successful ways brands have implemented it into their digital growth strategy.
The Programmatic Display Benchmarks show the performance of Growth Channel DSP campaigns from 2021 with the top performers across Reach and Bid, Advertising Strategies, Channel Benchmarks, Creative Sizes, and Media Publishers.
It's often that programmatic advertising is perceived as a solely top-of-funnel strategy, but it shouldn't be. There are many opportunities for a conversion-based advertising funnel to bring your audience along the customer journey.
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