Advertising, Simplified: Programmatic in 2025

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Programmatic advertising was supposed to make media buying easier. Instead, it’s become a sprawl of disconnected tools, unclear data, and slow processes.

That’s why we built Growth Channel — to simplify programmatic. All channels. One platform. A workflow that actually works.

And now, with the release of our 2025 Programmatic Benchmark Report, we’ve got the data to prove it.

The Problem With Sprawl‍

Most advertisers juggle multiple DSPs, third-party data vendors, and disconnected reporting dashboards. The result? Wasted budget, inconsistent metrics, and campaigns that take weeks longer to launch than they should.

Our benchmark data backs this up. Advertisers running fragmented campaigns often paid a premium in CPMs and saw lower click-through efficiency compared to those who consolidated into fewer, cleaner workflows.

Growth Channel solves this by bringing everything together: CTV, Audio, DOOH, Display, Mobile, and more — one login, one process, one set of results.

Where the Data Points

Our 2025 Benchmark Report shows three big shifts in the market:

• CTV is measurable, not just branding. With an average CPM of $20.98, CTV carries a higher sticker price — but it delivers  efficiency and is competitive with online video when paired with banners and interactive units.
  
  
• Audio is the efficient play. At $7.90 CPM and CPCs around $1.10, it’s one of the strongest channels for cost-effective reach.
  
  
• DOOH is no longer just for awareness. With CPMs at $11.07 and improved attribution, it’s proving ROI across retail and multi-location campaigns.
  
  

This data goes beyond reassurance — it tells you exactly where to go next.

Programmatic That Performs

Performance isn’t about squeezing every penny out of CPM. It’s about launching faster, targeting smarter, and scaling campaigns with confidence.

That’s where Growth Channel stands apart. We give you:

• Unified buying across every major channel.
  
  
• Benchmark data so you know what’s working before you spend.
  
  
• Clearer ROI/ROAS because your campaigns live in one system.
  
  

The Bottom Line for 2025

Advertisers don’t need more platforms. They need results.

Growth Channel brings simplicity to programmatic while arming teams with real benchmark data. No sprawl. No guesswork. Just campaigns that launch faster and perform better.

👉 Download the 2025 Programmatic Benchmark Report and see how your channels stack up.