Knowledge Center
Find answers, learn new skills, and make the most of our platform.
Channels (Definitions & Use Cases)
- Overview of supported channels
- Definitions + “When to use” examples
- Why multi-channel matters
Pixels & Tracking
- What are pixels?
- Pixel types
- Setup, placement, and verification
- Why this matters
Audiences
- Overview + types (CRM, 3P, geo, ABM, contextual, etc.)
- How to configure and finalize
- Troubleshooting
- Why this matters
Creative
- Overview + adding creatives
- Specs by channel
- Managing creatives
- Best practices
- Why this matters
Campaigns
- Creating campaigns
- Budgets & pacing
- Frequency caps
- Conversion tracking
- Campaign launch checklist
- Why this matters
Reporting
- Available metrics
- Filters & exports
- Data timelines
- Measuring success
- Why this matters
Optimization
- What is optimization
- Best practices (creative refresh, audience tuning, budget shifts, channel mix)
- Why this matters
Growth Channel Knowledge Center – Glossary of Terms
- Understand the essential terminology used across our platform.