The Problem
Pip Pop Post had strong performance across core channels like Search and Social.
The challenge was how to scale without disrupting what was already working:
- Increase budgets as CPMs rose
- Add new channels while continuing to improve performance in existing Search and Social campaigns
- Grow conversion volume without sacrificing efficiency or audience quality
Scaling required expanding the channel mix and maintaining momentum in core performance channels at the same time.
The Solution
Growth Channel and Best Practice Media implemented a full-funnel, audience-led structure designed to support scale across new and existing channels.
Key elements of the solution:
- New channels were introduced gradually, with performance proven before meaningful budget increases
- Prospecting and retargeting were managed as one connected funnel
- Budgets were increased in phases to allow performance to stabilize as spend expanded
This approach made it possible to expand reach and channel mix while maintaining and improving efficiency.
Conclusion
Pip Pop Post’s growth shows that eCommerce brands can expand beyond Search and Social while maintaining—and improving—performance.
Growth Channel helps brands scale into new channels, unlock new audiences, and increase blended ROAS through disciplined, audience-first execution.
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