In Their Words

“Growth Channel gives us a way to reach an audience that was traditionally difficult and expensive to reach for our clients. They’re very happy.” — Position Global

The Challenge

Trade show and conference audiences were expensive, hard to access, and tough to measure.
Position Global’s clients needed a more economic, effective, and trackable way to connect with the right attendees.

What mattered most:

• Reach: Precision around event touchpoints
  
  
• Flexibility: Ability to adjust quickly
  
  
• Value: Proof of performance vs. traditional event spend
  

The Solution

Position Global partnered with Growth Channel to activate geofenced campaigns around high-value event locations.

• Targeted the venue, hotels, and airport kiosks
  
  
• Focused on mobile display ads (the only click-enabled format)
  
  
• Supported by Growth Channel’s hands-on team for setup and execution
  

Impact

• CTR of 0.56% across mobile placements
  
  
• Client reported several new customers directly onboarded from the campaign
  
  
• Event marketing became more affordable, measurable, and scalable than before
  

The Growth Factor

Position Global turned trade show advertising into a scalable, efficient, and measurable channel—helping logistics clients connect with the right audience at the right time.