Our Favorite 2025 Campaigns

As we look back on 2025, what stands out most is the work we created with our partners. 

This was a year shaped by smarter audience strategy, cleaner cross-channel execution, and teams focused on making their media work harder and more efficiently. 

The campaigns we’re most proud of were high-performing and they showed what’s possible when you start with the right audience and keep your message consistent across every screen.

We pulled together a few of our favorite campaigns from the year. Each one reflects the same foundation: a clear challenge, an audience-first strategy, a focused channel mix, and measurable outcomes that mattered to the client.

Here are the campaigns that stood out:

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1. PipPopPost In partnership with Best Practice Media

PipPopPost came to us with a simple goal: drive profitable eCommerce ROAS across a big, mixed SKU catalog. Best Practice Media and Growth Channel partnered on an audience-first, cross-channel approach that focused on reaching high-intent shoppers and bringing cart abandoners back to purchase.

We built audiences around shopping intent and product affinity, such as interest in jewelry, ran upper- and mid-funnel Display and Mobile to keep the brand in front of new prospects, and used retargeting and dynamic creative to close the loop. The campaign delivered reliable, scalable performance and gave the team a repeatable framework for growing spend efficiently while exceeding ROAS targets.

2.  TxDOT – Impaired Driving In partnership with Sherry Matthews Group

TxDOT’s impaired-driving campaign focused on increasing awareness among adults 18–44 across Texas during a high-risk seasonal window. Sherry Matthews Group and Growth Channel used an audience-first, cross-channel mix — including Mobile Video, YouTube, CTV, Digital Audio, and Meta — to keep the message consistently in view in both English and Spanish. The campaign delivered strong visibility, efficient delivery across channels, and a scalable framework for future flights.

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3. TCCHE In partnership with TCCHE

TCCHE set out to reach individuals exploring wellness, consciousness, and self-development. We developed thoughtful audience segments around these interest clusters and used a cross-channel strategy — spanning Display, Video, and Mobile — to introduce the brand in relevant moments throughout the discovery journey.

This campaign became one of our favorites because it allowed us to explore a unique category, build nuanced audiences, and craft a messaging path tailored to people actively seeking inspiration and personal growth. It was a distinctive, creative project that broadened how we think about interest-based targeting.

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4.  CapMetro – Fall Ridership In partnership with Sherry Matthews Group

CapMetro’s fall ridership campaign focused on reconnecting with commuters and reaching event attendees across Austin. We really enjoyed this campaign because of the variety of audiences targeted from daily riders, major Austin employers, and people attending Austin FC matches, UT football, Formula 1 and city festivals.

We activated Meta, LinkedIn, and Display to stay visible across different moments focusing on English and Spanish creative to increase  cultural relevance. Creative testing helped us understand what resonated with the audience, and ongoing optimizations kept pacing and engagement steady throughout the flight.

The campaign created a clear, repeatable structure for reaching diverse customer groups, increasing ridership and supporting future seasonal ridership pushes.

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‍5. Guidepost Montessori In partnership with Arnold Marketing

Guidepost Montessori partnered with Arnold Marketing and Growth Channel on an audience-first acquisition campaign designed to reach parents actively considering early education options across multiple regions.

Rather than relying solely on traditional education placements, the strategy focused on reaching moms in moments when they had time and attention — including mobile gaming and other high-engagement environments — alongside Display, Meta, and Video. By meeting parents in these lower-friction moments and maintaining a consistent audience strategy across channels, the campaign created a scalable framework for supporting school tour interest across a distributed school network.

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