Holiday Advertising Guide

What 1B+ holiday impressions taught us about timing, attention, and ROAS

Purchase intent rises every week from September to December. Available attention doesn’t.This guide breaks down what to do differently each month — and shows the campaigns where getting it right turned 5x ROAS into 26x.

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What’s inside the guide

✔️ The four-month attention curve — how CTR, CPM, and customer intent shift from September through December, and what that means for your media plan.
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✔️ How one DTC jewelry brand built ROAS from 2.5x to 13.2x by investing in audiences before Black Friday, not during it.
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✔️ The message swap that turned identical media into 5x more ROAS — same audience, same spend, different creative.

The device gap nobody talks about.

Mobile ads lead with a 1.41% CTR. The desktop average is 0.08%. That's a 17x difference — and it's just one data point in the report.

Open book page titled Programmatic is getting smarter with text on advertising and stats on right side.

What you'll walk away knowing

Plan, launch, and measure campaigns across CTV, DOOH, Audio, Display, and Mobile using one consistent audience.

Channel benchmarks

Know if your CTV, audio, display, and video beat the platform average — and what a click should actually cost.

Top 10 publishers

Point budget at inventory that performed; cut what didn't. The 10 publishers that delivered, ranked.

Strategy performance

See which targeting wins the most clicks per dollar — Prospecting, Retargeting, Lookalike — before you commit spend.

Ad exchange comparison

Same inventory, very different cost. 10 exchanges ranked on efficiency, so you stop overpaying for reach.

Creative sizes & devices

Brief the sizes and devices that get clicked. Skip the ones that just fill space.

Launch & manage

Activate and optimize omnichannel campaigns according to each campaign's objectives in a single unified dashboard.

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"This report is the first thing I pull when I'm evaluating campaign performance or planning a new channel mix. The category breakdowns alone save hours of digging."

— CMO, SaaS Company