Your clients are asking about CTV.

Here's what to tell them.

The Growth Channel Programmatic Benchmark Report gives you real performance data across every major channel — so you can plan, pitch, and report on programmatic with confidence.

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The benchmarks your campaigns should be measured against — instant access, straight to your inbox.

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This is what a client conversation looks like with the right data.

Category benchmarks, broken down by channel, with a guide on how to use them. Know what to expect before you promise anything.

Infographic titled 'Anatomy of a Category Benchmark — Health & Fitness' showing a table comparing eCPM, eCPC, and CTR metrics across Native, Display, Video, CTV/OTT, and Audio channels; Native has an eCPM range of $5.27–5.63, eCPC $1.12, and CTR 0.47%, Display eCPM $4.73–5.32, CTR 0.10%, Video eCPM $11.07–12.34, eCPC $14.42, CTR 0.08%, CTV/OTT eCPM $29.04–28.68, CR 86.47%, and Audio eCPM $16.76–16.83, CR 83.61%. Below, three insights highlight CTR signal favoring Native as the best click-driver, eCPC efficiency showing Native is 4 times cheaper than Display, and CTV completion rate indicating high viewer engagement without clicks. Another section advises on setting floor prices, diagnosing CTR by comparing campaign CTR to benchmarks, and noting completion rates above 90% indicate high engagement.

The device gap nobody talks about.

Mobile ads lead with a 1.41% CTR. The desktop average is 0.08%. That's a 17x difference — and it's just one data point in the report.

Open book page titled Programmatic is getting smarter with text on advertising and stats on right side.

What you'll walk away knowing

Plan, launch, and measure campaigns across CTV, DOOH, Audio, Display, and Mobile using one consistent audience.

Channel benchmarks

Know if your CTV, audio, display, and video beat the platform average — and what a click should actually cost.

Top 10 publishers

Point budget at inventory that performed; cut what didn't. The 10 publishers that delivered, ranked.

Strategy performance

See which targeting wins the most clicks per dollar — Prospecting, Retargeting, Lookalike — before you commit spend.

Ad exchange comparison

Same inventory, very different cost. 10 exchanges ranked on efficiency, so you stop overpaying for reach.

Creative sizes & devices

Brief the sizes and devices that get clicked. Skip the ones that just fill space.

Launch & manage

Activate and optimize omnichannel campaigns according to each campaign's objectives in a single unified dashboard.

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Benchmarks tell you where you stand. The platform helps you beat them.

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"I use this before every client kickoff. It's the fastest way to align on what good actually looks like before a campaign goes live."

— Media Strategist