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6. Campaigns

Campaigns

Overview

Campaigns combine audiences, creatives, pixels, and budgets.

Creating Campaigns

  • Go to Campaigns.
  • Click New Campaign.
  • Select Channel.
  • Name campaign (e.g., PRO_SeptLeadGen_3P).
  • Assign audience + creative.
  • Choose objective (Awareness, Traffic, Video Views, Audio Listens, Conversions).
  • Assign conversion pixel if tracking.

Budgets & Pacing

  • Budget: set total (e.g., $10,000).
  • Daily cap: optional.
  • Max CPM bid: optional.
  • Pacing: Even vs. ASAP.
  • Dates: Start/End.

Frequency Caps

  • Start at 2 impressions per 24h.
  • Adjust after monitoring.

Tracking Conversions

  • Assign conversion pixel for CPA/ROAS objectives.
    • The Conversion column in the campaign report displays the total number of conversions for the pixel(s) you assigned.
    • If multiple conversion pixels are assigned, the number in the Conversion column will be the sum of all conversions counted across those pixels.
      • To see which specific conversion pixel fired, refer to the Conversion Report.

After Submission

Campaigns appear in dashboard with channel, name, objective, budget, dates, and status.

  • Pending = review (up to 48h, longer for sensitive categories).
    • For existing clients  this process typically takes less than 24 hours.

Copying Campaigns

  • Save time by copying.
  • Example: copy prospecting → rename retargeting → swap audiences.

Why This Matters

Campaigns define how media plans come together. Naming, pacing, and conversion tracking ensure measurable success.

Campaign Launch Checklist

Before going live, confirm that:

  • Pixels are created and placed correctly (retargeting + conversion).
  • Audiences are built (prospecting, retargeting, lookalike, etc.) and each has a geo specified.
  • Creatives are uploaded, QA’d, and meet required specs.
  • URLs + UTMs are assigned for tracking.
  • Campaign settings are configured:
    • Audience assigned
    • Creative assigned
    • CPA or ROI goal set
    • Objective selected
    • Budget & pacing defined
    • Frequency caps applied
    • Conversion pixel assigned
  • Fund the campaign (billing method connected).
  • Tag Growth Channel team for QA (optional).
  • Set live.

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