6. Campaigns

Overview

Campaigns combine audiences, creatives, pixels, and budgets.

Creating Campaigns

• Go to Campaigns.
  
• Click New Campaign.
  
• Select Channel.
  
• Name campaign (e.g., PRO_SeptLeadGen_3P).
  
• Assign audience + creative.
  
• Choose objective (Awareness, Traffic, Video Views, Audio Listens, Conversions).
  
• Assign conversion pixel if tracking.
  

Budgets & Pacing

• Budget: set total (e.g., $10,000).
  
• Daily cap: optional.
  
• Max CPM bid: optional.
  
• Pacing: Even vs. ASAP.
  
• Dates: Start/End.
  

Frequency Caps

• Start at 2 impressions per 24h.
  
• Adjust after monitoring.
  

Tracking Conversions

• Assign conversion pixel for CPA/ROI objectives.
  

After Submission

Campaigns appear in dashboard with channel, name, objective, budget, dates, and status.

• Pending = review (up to 48h, longer for sensitive categories).
  

Copying Campaigns

• Save time by copying.
  
• Example: copy prospecting → rename retargeting → swap audiences.
  

Why This Matters

Campaigns define how media plans come together. Naming, pacing, and conversion tracking ensure measurable success.

Campaign Launch Checklist

Before going live, confirm that:

• Pixels are created and placed correctly (retargeting + conversion).
  
• Audiences are built (prospecting, retargeting, lookalike, etc.).
  
• Creatives are uploaded, QA’d, and meet required specs.
  
• URLs + UTMs are assigned for tracking.
  
• Campaign settings are configured:
  
  • Audience assigned
    
  • Creative assigned
    
  • CPA or ROI goal set
    
  • Objective selected
    
  • Budget & pacing defined
    
  • Frequency caps applied
    
  • Conversion pixel assigned
    
• Fund the campaign (billing method connected).
  
• Tag Growth Channel team for QA (optional).
  

Set live.