Campaigns

Campaigns combine audiences, creatives, pixels, and budgets.

Creating Campaigns

• Go to Campaigns.
  
• Click New Campaign.
  
• Select Channel.
  
• Name campaign (e.g., PRO_SeptLeadGen_3P).
  
• Assign audience + creative.
  
• Choose objective (Awareness, Traffic, Video Views, Audio Listens, Conversions).
  
• Assign conversion pixel if tracking.
  

Budgets & Pacing

• Budget: set total (e.g., $10,000).
  
• Daily cap: optional.
  
• Max CPM bid: optional.
  
• Pacing: Even vs. ASAP.
  
• Dates: Start/End.
  

Frequency Caps

• Start at 2 impressions per 24h.
  
• Adjust after monitoring.
  

Tracking Conversions

• Assign conversion pixel for CPA/ROAS objectives.
  
  • The Conversion column in the campaign report displays the total number of conversions for the pixel(s) you assigned.
  • If multiple conversion pixels are assigned, the number in the Conversion column will be the sum of all conversions counted across those pixels (to see which specific conversion pixel fired, refer to the Conversion Report).

After Submission

Campaigns appear in dashboard with channel, name, objective, budget, dates, and status.

• Pending = review (up to 48h, longer for sensitive categories).
  
  • For existing clients  this process typically takes less than 24 hours.

Copying Campaigns

• Save time by copying.
  
• Example: copy prospecting → rename retargeting → swap audiences.
  

Why This Matters

Campaigns define how media plans come together. Naming, pacing, and conversion tracking ensure measurable success.

Campaign Launch Checklist

Before going live, confirm that:

• Pixels are created and placed correctly (retargeting + conversion).
  
• Audiences are built (prospecting, retargeting, lookalike, etc.) and each has a geo specified.
  
• Creatives are uploaded, QA’d, and meet required specs.
  
• URLs + UTMs are assigned for tracking.
  
• Campaign settings are configured:
  
  • Audience assigned
    
  • Creative assigned
    
  • CPA or ROI goal set
    
  • Objective selected
    
  • Budget & pacing defined
    
  • Frequency caps applied
    
  • Conversion pixel assigned
    
• Fund the campaign (billing method connected).
  
• Tag Growth Channel team for QA (optional).
  
• Set live.
  

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More Articles:

• Creating and Launching a Campaign
• How to Launch A Campaign
• Running a Geo Fenced Campaign
• DSP Approval