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4. Audiences

Overview

An audience defines who sees your ads. Growth Channel supports: CRM uploads, third-party segments, geo-fencing, lookalikes, remarketing, contextual/keyword, targeted sites, ABM, Meta interests, and custom rules.

Creating a New Audience

  • Go to Audiences.
  • Click New Audience.
  • Choose type.

Audience Types

  • Custom CRM: Upload customer/lead list, matched to device IDs.
  • Pre-Built: Choose 3rd party audience segments from data providers, filter by geo, CPM, size.
  • Geo-Fencing: Target by location (radius ≥ 0.25 miles, retroactive available).
  • Lookalike: Expand reach with similar users.
  • Remarketing: Based on retargeting pixel; best practice: create for every campaign.
  • Contextual/Keyword: Match keywords or content themes.
  • Targeted Sites: Direct placements; consult Customer Success manager.
  • ABM: Target specific companies.
  • Meta Interests: For Meta campaigns.
  • Start From Scratch: Mix/match rules.

Configuring

  • Use AND/OR logic for rules.
  • Add exclusions (e.g., converters).
  • Apply geo/device filters.
  • Add custom keyword lists.

Finalizing

  • Name clearly (e.g., PRO_3P_AdPros, RT_US/UK).
  • Click Submit to save.

Troubleshooting

  • No delivery → check geo/device scope.
  • Low scale → broaden keywords or switch data providers.
  • Overlap → avoid duplicating the same audience across tactics.
  • Exclusions fail → confirm conversion pixels are firing.

Why This Matters

Well-structured audiences prevent waste and maximize budget efficiency.