2. Channels (Definitions & Use Cases)

Channel Overview

Growth Channel enables you to activate campaigns across every major programmatic channel from one dashboard — making multi-channel media more efficient.

Supported Channels & Definitions

Channel

What It Is

When to Use It / Use Cases

Display & Mobile Display

Banner, rich media, in-app ads

Prospecting, retargeting, broad reach at relatively low CPMs

Video / Online Video

Pre-roll, in-stream, out-stream

Storytelling, awareness, higher engagement

CTV / Connected TV

Ads on streaming/smart TVs

Lean-back premium environments, awareness

DOOH (Digital Out-of-Home)

Ads in physical public spaces (billboards, transit)

Local reach, branding

Audio / Podcast Ads

Streaming audio, podcasts

Top-of-funnel reach, contextual engagement

Native Ads

Ads embedded in content feeds

Blends into editorial, reduces ad fatigue

Meta / YouTube

Built via native workflows on those platforms

When platform-specific audiences and inventory are desired

Retail / Commerce Media

Ads inside retailer ecosystems

Influence point-of-purchase, capture high intent

Use Cases & Examples

• Retargeting in Display & Video: Show ads to website visitors who didn’t convert.
  
• Prospecting on CTV/DOOH: Reach new audiences in high-attention environments.
  
• Audio for awareness: Introduce message to listeners during daily routines.
  
• Native: Blend into content to build trust.
  
• Retail Media: Capture shoppers while purchasing.
  

Why This Matters

Not every audience behaves the same. Having all channels in one platform means you can test, shift budget, and unify reporting without managing multiple tools.