Channels (Definitions & Use Cases)

Growth Channel enables you to activate campaigns across every major programmatic channel from one dashboard — making multi-channel media more efficient.

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Channel	What It Is	When to Use / Use Cases	Key KPIs / Metrics
Display and Mobile Display	Banner, rich media, in-app ads	Prospectng, targeting, broad reach at relatively low CPMs	Impressions, CTR, CPC, Conversions
Video / Online Video	Pre-roll, in-stream, out-stream	Storytelling, awareness, higher engagement	VCR (Video Completion Rate), CTR
CTV/Connected TV	Ads on streaming/smart TVs	Lean-back premium environments, awareness	Completion Rate, Reach, Frequency
DOOH (Digital Out-Of-Home)	Ads in physical public spaces (billboards, transit)	Local reach, branding	Impressions, Reach, Frequency
Audio/Podcasts Ads	Streaming audio, podcasts	Top-of-funnel reach, contextual engagement	Audio Completion Rate, Reach, Frequency, Click-through (if applicable)
Native Ads	Ads embedded in content feeds	Blends into editorial, reduces ad fatigue	CTR, Conversions
Meta/YouTube	Built via native workflows on those platforms	When platform-specific audiences and inventory are desired	CTR, CPC, Conversions, ROAS, Video Completion Rate (YouTube)
Retail/Commerce Media	Ads inside retailer ecosystems	Influence point-of-purchase, capture high intent	ROAS, Conversions, CPA, CTR

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Use Cases & Examples

Retargeting in Display & Video: Show ads to website visitors who didn’t convert.
Prospecting on CTV/DOOH: Reach new audiences in high-attention environments.
Audio for awareness: Introduce your message to listeners during daily routines.
Native: Blend into content to build trust.
Retail Media: Capture shoppers while purchasing.

Why This Matters

Pixels fuel retargeting, conversion tracking, and optimization. Without them, campaigns cannot attribute results.

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Creating a Pixel

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