2. Channels (Definitions & Use Cases)
Channel Overview
Growth Channel enables you to activate campaigns across every major programmatic channel from one dashboard — making multi-channel media more efficient.
Use Cases & Examples
- Retargeting in Display & Video: Show ads to website visitors who didn’t convert.
- Prospecting on CTV/DOOH: Reach new audiences in high-attention environments.
- Audio for awareness: Introduce your message to listeners during daily routines.
- Native: Blend into content to build trust.
- Retail Media: Capture shoppers while purchasing.
Why This Matters
Pixels fuel retargeting, conversion tracking, and optimization. Without them, campaigns cannot attribute results.
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