3. Pixels & Tracking

What are Pixels?

Pixels are small pieces of code you place on your website/app to help Growth Channel track actions, build audiences, and measure conversions.

Pixel Types

• Retargeting Pixel: Site-wide; builds remarketing pools.
  
• Conversion Pixel: Tracks specific actions (form fills, purchases, calls).
  
• MAID Pixel: Matches Mobile Advertising IDs.
  
• ABM Pixel: Supports Account-Based Marketing.
  

How to Create a Pixel

• Navigate to Pixels in the left menu.
  
• Click Create New Pixel.
  
• Name it clearly (Advertiser – Type).
  
• Select Pixel type (for conversions, choose event type).
  
• Submit and copy the code to give to your developer.
  

Placement

• Retargeting → All pages.
  
• Conversion → Thank-you/confirmation pages or tied to events.
  

Verification

• Return after 24h.
  
• Check for data (fires, last activity in the Growth Channel platform).
  
• If no fires, confirm placement with developer.
  

Edit/Delete

• Edit details anytime.
  
• Delete only if not needed (removes data permanently).
  

Why This Matters

Pixels fuel retargeting, conversion tracking, and optimization. Without them, campaigns cannot attribute results.