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8. Reporting

Overview

Navigate to Reporting to access performance data across all campaigns. Reports can be pulled by advertiser, campaign group, or individual campaign. Date ranges and metrics are fully customizable, as are comparison periods.

You can generate reports across multiple dimensions, including:

  • Campaign Report – Review campaign-level performance data. Customize by fields such as impressions, clicks, spend, conversions,ROAS  and more.
  • Sites & Apps Report – View performance at the URL or app placement level to understand which environments are driving results. Customizable by placement-specific parameters.
  • Geo Report – Analyze campaign performance by geography. Customize by country, region, city, or other geo parameters.
  • Creative Report – Evaluate performance at the creative level, including impressions, clicks, CTR, conversions, and spend.
  • Conversion Report – Provides an itemized list of conversions, including impressions, clicks, domain, device, and conversion time. If your pixel is configured to capture transaction ID and revenue, these fields will also appear.

Metrics Available

  • Impressions
  • Clicks & CTR
  • Video Views & Completion Rate
  • Audio Listens & Completion
  • Conversions (pixel-based)
  • CPA / ROI
  • Spend & CPM
  • Reach & Frequency

Filters & Exports

  • Filter by campaign, channel, status, date range.
  • Export reports for sharing.

Data Timelines

  • Data populates when ads serve.
  • Reporting delays: up to 24h.
  • Conversion data appears after pixel fires.

Pending Campaigns

  • May remain pending 48h+ during ad review.
  • Sensitive verticals may take longer.

Measuring Success

  • Awareness → Reach, Impressions, CPM.
  • Engagement → CTR, Video Views, Audio Listens.
  • Conversions → CPA, ROI, Pixel Fires.
  • Always compare against control creative.

Why This Matters

Reporting links campaign performance back to objectives, enabling optimization and ROI proof.