Creating a Pixel

Step 1: Navigate to the pixel section

• Select “New Pixel” to start

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Step 2: Choose the Type of Pixel to Create

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• If selecting a Conversion Pixel, choose the action that will trigger it:

Step 3: Name your pixel

• Best Practice: Advertiser - Pixel Type
  
  • Example: Growth Channel Retargeting Pixel

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Step 4: Place the pixel

• Add the pixel to the desired page or within your GTM container

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Step 5: Confirm Pixel is Firing Correctly

• Verify the pixel using three metrics:
  
  • Total Fires: total number of times the pixel has ever fired
  • Fires in Last 24 Hours: number of times it fired in the past 24 hours
  • Time Since Last Fire: time elapsed since the pixel last fired