Creating a Pixel

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Step 1: Navigate to the pixel section

Select “New Pixel” to start

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Step 2: Choose the Type of Pixel to Create

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If selecting a Conversion Pixel, choose the action that will trigger it:

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Step 3: Name your pixel

Best Practice: Advertiser - Pixel Type

• Example: Growth Channel Retargeting Pixel

Step 4: Place the pixel

Add the pixel to the desired page or within your GTM container

Step 5: Confirm Pixel is Firing Correctly

Verify the pixel using three metrics:

• Total Fires: total number of times the pixel has ever fired
• Fires in Last 24 Hours: number of times it fired in the past 24 hours
• Time Since Last Fire: time elapsed since the pixel last fired

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