Creative Ad Specs by Channel

Banner Ad Best Practices

1. Include Company Logo

2. Consise Messaging:

• Keep text short and scannable, users should understand your message in 2-3 seconds.
• Focus on a single value proposition or offer.

3. Offer Clarity:

• Highlight discounts, promotions, or key benefits clearly.
• Avoid vague messaging ("Click here" without context)

4. Include Clickable CTA

5. Imagery of your product

Desktop Display Banner Ad Sizes

Recommended Sizes: 300x250, 728x90, 160x600, 300x600

Additional Sizes: 970x250, 336x280, 468x60, 120x600, 180x150, 250x250, 234x60, 970x90, 200x200, 300x1050

Mobile Display Banner Ad Sizes

Recommended Sizes: 300x50, 320x50

Additional Sizes: 728x90, 300x250, 360x640, 320x480, 216x36, 120x20, 168x28, 480x320, 768x1024, 120x240

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Desktop Display

Suggested Starting Sizes: 300x250, 728x90, 160x600, 300x600

Additional Sizes: 970x250, 336x280, 468x60, 120x600, 180x150, 250x250, 234x60, 970x90, 200x200, 300x1050

Mobile Display

Suggested Starting Sizes: 300x50, 320x50

Additional Sizes: 728xx90, 300x250, 360x640, 320x480, 216x36, 120x20, 168x28, 480x320, 768x1024, 120x240

Digital Out of Home

Suggested Sizes: 1400x400, 840x400, 1200x400, 1920x1080, 1080x1920, 2160x3840, 1024x768, 1280x720, 2048x768, 1080x1440, 1920x960, 2560x720

Suggested Video Length: 5s-15s

Native

Suggested Sizes: Native image 1600x1200, 1200x1200, 1600x1600

Additional Requirements: Ad Creative Name, Image Name, Headline, Subtitle, Sponsored by

Online Video

Suggested Starting Sizes: 1920x1080, 1920x800, 1280x720, 854x480, 1024x768, 640x380, 640x480, 640x360, 480x360, 320x240, 300x250

Formats: .flv, .mp4, .avi, .wmv, .mpeg1/2, .webm or .mov files (1GB max)

Video Length: Min 6s video, Max 120s video

Audio

Suggested Formats: .wav, .mp3 or .ogg

Companion Banners: .gif, .jpeg, or .png

Suggested Sizes: 300x250,  728x90, 300x50, 320x50, 500x500, 540x640, 640x640

Audio Length: 15s, 30s, and 60s spots available

CTV

Suggested Sizes: 1920x1080, 1920x800, , 1280x720, 854x480, 1024x768, 640x380, 640x480, 640x360, 480x360, 320x240, 300x250

Formats: .flv, .mp4, .avi, .wmv, .mpeg1/2, .webm or .mov files (1GB max)

CTV Length: 6s, 15s, 30s, and 60s spots available

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Meta

Images

Aspect ratio: 1:1 (square), 4:5 (vertical), 9:16 (full-screen vertical)

Resolution: 1080x1080, 1080x1920, 1080x1350

File Type: JPG or PNG

File Size: Max 30MB

Videos

Aspect ratio: 1:1 (square), 4:5 (vertical), 9:16 (full-screen vertical)

Resolution: 1080x1080, 1080x1920, 1200x628

File Type: MP4 (recommended for highest quality), MOV, or GIF

Duration: 1s - 241 min, 6-15s creatives recommended

File Size: Max 4GB

Text/Copy

Primary Text: Up to 125 characters recommended (2,000 character limit max)

Headlines: Up to 5 headings with 255 character max

Description (Optional): Recommended less than 30 characters

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YouTube

Skippable in-stream ads

Creative: YouTube link to video

Headline: Max 15 characters

Non-skippable in-stream ads

Ad Formats: Bumper Ads (6s), Standard non-skippable (CTV)

Creative: YouTube link to video

Headline: 15 characters recommended

In-Feed Video Ads

Creative: YouTube link to video

Headline: 2 headlines available, up to 40 characters

Descriptions: 2 descriptions available, up to 35 characters

Companion Banners

Resolution: 300x60

File Size: Max 150KB

Type: JPEG, GIF, or PNG (GIF frame rate has less than 5 frames per second)

Compatible with Skippable, non-Skippable and Bumper Ads

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Notes

• .jpg, .png or .gif only (3,5 MB max)

• Multiple files can be uploaded in a .zip (4MB max)

• All animations must be stop after 15 seconds

• Other formats include HTML5 and Ad Tags