Prohibited Campaign Categories

The following categories are prohibited or highly restricted. Campaigns targeting these areas may be delayed or rejected during the review process (see Section 6: Campaigns, Status).

Adult

Prohibited: Creative depicting or containing pornography, nudity, obscenity, or other adult/risqué material, including ads for sex-related products/services and male enhancement products.

Alcohol

Restricted: Creative must promote alcohol only in jurisdictions where permitted and only target users of legal purchase age. Must not appeal to underage purchasers.

Buying Power

Prohibited: Targeting Creatives based on negative aspects of a user's financial status (e.g., low credit score, high debt). Not permitted to use IBA, CAA, or Retargeting data to determine credit eligibility.

Children

Prohibited: Serving Creatives on Child-Directed Digital Properties; targeting based on prior online activity of users on such properties; creating segments intended to target Children.

Criminal Actions

Prohibited: Targeting Creatives based on knowledge or inference of a user's commission or alleged commission of any crime.

Cryptocurrency

Prohibited: Promoting, directly or indirectly, Cryptocurrencies, ICOs, ETFs, Tokens, or Exchanges of any kind.

Gambling

Prohibited: Promoting, directly or indirectly, gambling, gaming, betting, or wagering of any kind.

Health

Highly Regulated: Health-related advertising (products, services, or targeting based on health data) is subject to strict government and industry regulation.

Investment Opportunities

Prohibited: Promoting, directly or indirectly, Investment Opportunities, Stocks, IPOs, ETFs, Equities, or Private Placements of any kind.

Location

Prohibited: Serving Creative in any jurisdictions under sanctions imposed by the US Office of Foreign Assets Control (OFAC), including Crimea, Cuba, Iran, North Korea, Sudan, and Syria.

Political Affiliation/Beliefs

Prohibited: Targeting Creatives related to a user’s political affiliation or beliefs, political figures, opinions, or issues.

Race & Ethnicity

Restricted: US permitted for IBA, CAA, Retargeting, or User-Matched Creatives. Prohibited in the European Union.

Religion

Restricted: US permitted for IBA, CAA, Retargeting, or User-Matched Creatives. Prohibited in the European Union.

Sexual Orientation

Restricted: Prohibited without specific opt-in consent. Consent mechanism requires Growth Channel review and approval.