Growth Channel Getting Started Checklist | Step-by-Step Setup Guide

Welcome to Growth Channel! Follow this step-by-step checklist to set up your account, create your first campaign, and start delivering ads confidently.

Account Setup

Log in to your Growth Channel account
Set up your organization, users, and permissions.
Add team members and assign roles (Admin, Editor, Viewer)
Add your billing method under Settings → Ad Wallet
Review your subscription plan (Self-Serve or Managed Service)

‍Pixels & Tracking

Create a Retargeting Pixel and install it on all pages of your website
Create at least one Conversion Pixel (e.g., form fill, purchase, sign-up)
Confirm pixels are firing within 24 hours (check “Last Activity” in dashboard)
If using Tag Manager, confirm placement via GTM preview mode

Audiences

Build your first Prospecting Audience (3rd-party or contextual/keyword)
Set up a Remarketing Audience using your retargeting pixel
Add Geo Targeting for your campaign region(s)

Creatives

Upload creative assets that meet platform specs (image, video, audio, etc.)
Verify correct landing page URLs and UTM parameters
Preview each creative to ensure it renders correctly
Name creatives clearly (Advertiser_Channel_Size_Date)

Campaign Creation

Go to Campaigns → New Campaign
Select the desired Channel (Display, Video, CTV, DOOH, etc.)
Assign Audience(s) and Creative(s)
Set your Objective (Awareness, Traffic, Conversions, etc.)
Define Budget, Dates, and Frequency Cap
Attach the Conversion Pixel if applicable
Review campaign details and click Submit for Review

Funding

Confirm billing is active (campaigns won’t launch until funded)
Add sufficient balance to your Ad Wallet
Enable auto-funding if desired (for continuous delivery)

Reporting & Optimization

Wait 24 hours after launch for initial data
Review key metrics in Reporting → Campaign Report
Compare CTR, CPM, and conversions across channels
Note opportunities for optimization: audiences, creatives, pacing

Support & Next Steps

Bookmark the Growth Channel Knowledge Center for reference
Attend a live onboarding session or watch the 5-min platform walkthrough
Contact your Customer Success Manager or support@growthchannel.com for help
Explore Advanced Features (CRM sync, API, automation rules)

Pro Tip

Before launching your first campaign, run through the Campaign Launch Checklist to make sure all tracking, funding, and creative elements are set up correctly.