How to Bulk Import Creatives

Bulk creative import overview

Use Growth Channel’s bulk creative import template to upload multiple creatives at once. This guide explains how to complete the spreadsheet, connect assets stored in Dropbox, and enter format-specific fields.

How to bulk import creatives

1. Download the bulk creative import template. Each spreadsheet row links to one Dropbox folder, which may contain one or multiple creatives.
2. Complete the account and creative fields. Add the required IDs, creative settings, and Dropbox folder share link where applicable.
3. Review the checklist and import. Check all values before submitting the completed file through the bulk creative import feature in Growth Channel.

Complete the required template fields

Keep the exact column names and column order from the supplied template. Values are case-sensitive. For example, Column D accepts only add or replace in lowercase; Add, ADD, and Replace will not work.

Column A: Agency ID

Required. Enter your Growth Channel Agency ID.

Column B: Advertiser ID

Required. Enter your Growth Channel Advertiser ID.

Column C: Campaign ID

Optional. Enter the campaign ID when you know which campaign should receive the creative.

Column D: Campaign Association rule

Required. Enter exactly add or replace (lowercase).

Column E: Creative Name

Enter a prefix that will be added before each filename in the Dropbox folder. For example, Spring_ plus Banner300x250 becomes Spring_Banner300x250.

Column F: Group

Optional. To group creatives, use the same group name on each relevant row.

Column G: Type

Required. Enter one of the exact supported creative type values listed below.

Column H: On/Off

Required. Enter on or off to control active/paused status.

Column I: File Source

For file-based assets, enter exactly Dropbox. Dropbox is the supported file source.

Column J: File URL

Paste the share URL for the Dropbox folder, not an individual file.

Column K: Landing Page

Enter the destination URL for the ad, where applicable.

Supported creative types

For Column G (Type), use the exact, case-sensitive value corresponding to your creative format:

• Display banner: BannerAd
• Meta single image/video: MetaSingleImageVideoAd
• Video: VideoAd
• YouTube: YouTubeAd
• Audio: AudioAd

Additional template fields

Column L: Click URL Tracker

Optional tracking field.

Column M: Display URL

Optional. Meta creatives only.

Column N: Impression Tracker

Optional tracking field.

Column O: Ad Tag

Use when the creative setup requires an ad tag.

Column P–Q: Start Date / End Date

Optional scheduling fields.

Column R: Meta Primary Text

Required for applicable Meta creatives; maximum 125 characters.

Column S: Meta Headline

Required for applicable Meta creatives; maximum 40 characters.

Column T: Meta Description

Optional; maximum 27 characters.

Column U: Meta Call to action

Required for applicable Meta creatives.

Column V: YouTube Video Link

Required for YouTube creatives; paste the YouTube video URL.

Column W: YouTube Headline

Required for YouTube creatives; maximum 30 characters.

Column X: YouTube Long Headline

Required for YouTube creatives; maximum 90 characters.

Column Y: YouTube Description

Required for YouTube creatives; maximum 90 characters.

Column Z: YouTube Call to action

Required for YouTube creatives; maximum 10 characters.

How to link creative files using Dropbox

1. Place your creative assets inside a Dropbox folder. The folder can contain one or several creatives.
2. Choose Share on the folder and copy its share URL.
3. Enter Dropbox in Column I (File Source).
4. Paste the folder share URL into Column J (File URL).

Important: Each row points to one Dropbox folder, not an individual file. The values in that spreadsheet row apply to every asset in the linked folder. Keep filenames clear and consistent to make the imported creative names easy to recognize.

Before you import: checklist

• Agency ID and Advertiser ID are entered on every row.
• Case-sensitive fields use exact values, including lowercase add or replace in Column D.
• Column G (Type) matches a supported value exactly.
• Column H (On/Off) contains on or off.
• File-based creative assets use Dropbox as the source, with the Dropbox folder share URL in Column J.
• Landing page and format-specific text/video fields are completed where applicable.
• Meta and YouTube copy stays within the character limits listed above.

Creative-type requirements

Complete the fields applicable to each creative type. For example, Meta creatives use the Meta text fields, while YouTube creatives require the YouTube video link and text fields. Refer to the sample rows in your bulk import template for examples.

Need help adding individual creatives? See Adding Creative.